london, uk · ↘ remote51.5074° n   0.1278° w

Your  front desk,  never  closed.

An AI front desk that picks up every call on the first ring, in the lunchtime rush or at 2am on a Sunday. It books appointments, handles cancellations, fills gaps from your waitlist and answers customers' questions, then texts a confirmation, so nobody hangs up and rings your competitor instead.

book a live demo →
☎
  
00:00
 
 
 
 
 
 
01 / what it does

Not a voicemail. A front desk that never closes.

It handles calls the way your best receptionist would. It knows your services, your prices, your availability and your rules. It just never takes a break, never calls in sick and never lets the phone ring out at your busiest moment.

// 01↗

Answers every call

Picks up on the first ring, day or night, in a warm, natural voice that knows your business inside out.

  • Several calls at once, no engaged tone
  • Recording, transcript & summary
// 02↗

Reservations & bookings

Checks live availability and books straight into your system: appointments, call-outs, tables, rooms or classes.

  • Works with your booking system
  • Confirmation by text or email
// 03↗

Changes & waitlist

Moves, cancels and rebooks, then offers freed-up slots to your waitlist so cancelled slots get filled.

  • Automatic waitlist call-backs
  • Reminders before every booking
// 04↗

Questions answered

Opening hours, prices, services, parking, policies. Answers come from your own information, never guesswork.

  • Reads from your own price lists & policies
  • Says "let me check" instead of guessing
// 05↗

Messages & handover

Transfers urgent calls to the right person, takes detailed messages and flags anything that needs you.

  • You set the handover rules
  • Summaries by Slack, email or text
// 06↗

WhatsApp, Instagram & SMS

The same front desk on every channel, replying to messages in seconds with real availability.

  • One log for calls and messages
  • Human takeover at any point
beyond the front desk

Front desk first. Then anything else.

Once your phones are covered, the same agent can take on more: quoting from customer emails, chasing unpaid invoices, answering your team's questions in Slack, or a completely custom tool built around how your business runs.

tell us the idea →
02 / see it work

Every call, every booking, on record.

Voice · appointments

Never miss
a booking again.

Your AI receptionist answers on the first ring, books straight into your diary, and sends a reminder before the appointment. Every call is recorded, transcribed and summarised, so you can see at a glance who called and what happened.

  • Answers FAQs, prices and opening hours
  • Books, reschedules and cancels in your calendar
  • Transfers urgent calls to the right person
  • Evening and weekend callers no longer go elsewhere
app.northscale.dev/calls
Brightsmile Dental · today
47calls0missed18booked
23:47
Sarah Whitfield+44 7700 900•••
New patient bookingbooked2:14
AI summary

New patient asked about teeth whitening and price. Explained the £295 package, booked a consultation for Thu 14:30 with Dr Patel, and sent an SMS confirmation. Mentioned mild sensitivity: noted on file.

▶0:46 / 2:14
✓ calendar updated✓ SMS sent✓ added to CRM
21:12
Unknown caller+44 20 7946 •••
Opening hoursanswered0:41
18:05
James Okaforexisting patient
Emergency appointmenttransferred1:02
16:33
Priya Shah+44 7700 900•••
Move Friday to Mondayrebooked1:09
live · talk to it now

Don't take our word for it. Talk to Sophia.

Sophia is the AI receptionist we built for northscale, the same kind of front desk we'd build for you. Ask about prices, get a demo booked, or try to catch it out. It runs right here in your browser; just allow your microphone.

try asking
"What do you charge for a dental clinic?" "Can you book me a demo for Thursday?" "What happens if I ask for a real person?"
03 / the maths

What is a ringing phone really costing?

The call during your busiest hour, the 10pm enquiry, the Sunday booking that went to voicemail. Most of those people don't leave a message; they ring the next business on Google. Move the sliders for a rough idea.

120
20%
40%
£90
12h
£0
quietly slipping away each year
0
bookings lost / year
£0
missed revenue
£0
staff time on the phone

Rough estimate based on 50 working weeks and £20/hour for staff time. Your AI front desk answers every call and message within seconds, evenings and weekends included, so your team can focus on the customers in front of them.

04 / who it's for

If your phone rings, this is for you.

Any business that takes bookings, handles enquiries or answers the same questions all day can have an AI front desk. Everything is built custom, so it fits however your business already runs.

🦷

Clinics & dental

New patients booked, reschedules handled, emergencies transferred straight away.

✂

Salons & spas

Appointments booked with the right stylist or therapist, deposits taken by text.

🔧

Trades & home services

Every job enquiry captured while you're on the tools, with call-backs booked in.

🍝

Restaurants & bars

Reservations during service, large-party enquiries passed to you, cancellations refilled from the waitlist.

🛎

Hotels & B&Bs

Room enquiries, check-in questions and late-night calls handled, with requests passed to the morning team.

🏋

Gyms & studios

Class bookings, membership questions and trial sessions, answered day and night.

🐾

Vets & pet care

Appointments, repeat prescriptions and urgent calls routed to the right person.

🏠

Estate & letting agents

Viewings booked, tenant questions answered, maintenance reports logged per property.

🚗

Garages & dealers

Service bookings, MOT reminders and "is my car ready?" answered instantly.

🥡

Takeaways & cafés

Phone orders taken and sent through, opening hours and menu questions answered.

⚖

Law & accountancy

New enquiries screened, consultations booked, client calls routed to the right person.

✦

Your business

If your phone rings, it can be answered. Tell us how your front desk works and we'll build around it.

05 / process

Live in under a month, built around how you work.

No new software for your team to learn and no process to rip up. We plug into the tools you already use and shape the agent around the way you already do things.

phase 01 · week 1
Listen & map

We listen to real calls and messages, learn your services, prices and rules, spot where bookings are slipping away, and decide exactly what the front desk should and shouldn't do.

phase 02 · week 2
Design the voice

Name, voice, personality and handover rules, connected to your booking system, phone line and channels. You ring it yourself before any customer does.

phase 03 · week 3
Stress-test

Hundreds of simulated calls: awkward questions, accents, background noise, your busiest day of the week. We fix it until it's dependable.

phase 04 · ongoing
Launch & tune

Forward your number and go live. We review the logs weekly, improve answers, and send you a monthly report on what your agents handled and the hours they gave back.

06 / built responsibly

Helpful, honest, and in your control.

// transparency
Upfront that it's AI.

Your agent introduces itself honestly, and a customer can ask for a human at any time. Trust is part of the design.

// control
You set the rules.

Decide what it can book, quote or promise, and when it must hand over. Change it any time without a rebuild.

// data
Every word on record.

Recordings, transcripts and messages are stored securely with access controls and retention you choose, designed with UK GDPR in mind.

07 / the team

A small team. Every front desk hand-built.

// founder 01conversation + product

Max Covington

M

Max designs how your agents talk and behave: tone, personality, rules, and the dashboards your team uses to review everything they do. Award-winning computer scientist with a background in design.

DisciplineConversation design ↘ UX
Years coding5+
SpecialismAgents · dashboards
// founder 02systems + integrations

Nathan Meyohas

N

Nathan builds everything behind the voice: phone and messaging channels, real-time AI pipelines, and the integrations into your calendar, CRM, inbox and internal tools. Eight years building reliable software from the ground up.

DisciplineSystems ↘ AI infra
Years coding8+
Quote"Slow is a bug."
// team 03head appointment setter

Gabriel Sidhom

G

Gabriel is usually the first person you'll speak to at northscale. Gabriel finds the businesses losing bookings to missed calls, sets up the live demo, and makes sure the first conversation is about how your business works, not a sales script.

TitleHead appointment setter
Demos booked300+
SpecialismOutreach ↘ first calls
// team 04associate

Raphael Oiknine

R

Raphael works alongside clients from first call to launch: gathering prices, services and rules, testing the front desk against real scenarios, and checking in after go-live to make sure it's doing its job.

TitleAssociate
Clients supported25+
SpecialismOnboarding ↘ testing
previously built forHexagon SocietySekura Asset Management+ 9 other shipped projects
08 / questions

Fair questions.

Do we have to change our phone number?+

No. You keep your existing number and simply forward calls to the front desk, all the time, only when you're busy, or only out of hours. You can switch it off with one setting.

What happens at our busiest times?+

It can take several calls at the same time, so nobody hears an engaged tone or rings out. It checks live availability on every call, so it won't double-book a slot that was taken a minute ago.

Will callers know it's an AI?+

Yes. We recommend it says so upfront, and it hands over to a person whenever asked. Most callers care far more about getting booked in at 10pm than about who books them.

Does it work with our booking system?+

Usually, yes. We connect to most clinic, salon, restaurant and field-service booking systems, plus Google and Outlook calendars. If there's no ready-made connection, we build one. We'll confirm on the first call.

How does it handle special requests and sensitive questions?+

It notes them on the booking and flags them to your team. For medical, allergen or legal questions it only answers from the information you give it, and if it isn't sure, it says so and takes a message instead of guessing.

What happens when it doesn't know the answer?+

It says so, takes a message and flags it for a call-back, or transfers the call live if you prefer. It's designed never to make things up about prices, availability or policy.

How is it priced?+

A one-off setup fee scoped to what your front desk needs to do, then a monthly fee that covers the phone line, usage, monitoring and ongoing improvements. You'll know the exact numbers before we start.

How do we know it's worth it?+

We scope every setup around a clear return: calls answered that used to ring out, bookings taken after hours, cancellations refilled from the waitlist, hours your staff get back. On the first call we'll go through those numbers for your business, so you can judge it before you commit to anything.

Still wondering how it sounds? Ask it yourself.
09 / contact

Let's get your
phones answered.

live demo
Taking new projects this month
Book a 30-minute call and we'll ring a working AI front desk live in front of you, then sketch what yours would say and do.
based
London, UK — working with teams across Europe and North America.
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